New Colgate Total?Original Toothpaste reduces bacteria on teeth, tongue, cheeks and gums. For a healthy mouth, you need to take care of more than just teeth. That’s why new Colgate Total Original toothpaste pro-actively fights bacteria not just on your teeth, but also on your tongue, cheeks and gums for 12 hours* for whole mouth health.*with 4 weeks of continuous use Prevent cavities Remove plaque Protects enamel Prevents tartar build-up Freshens breath Whitens teeth Protects gums